Crafting A Winning Brand: 5 Essential Rules For Choosing A Remarkable Company Name

In the dynamic world of business, a company’s name is more than just a label! It’s a powerful tool that can shape perceptions, evoke emotions, and leave a lasting impression. So, choosing the right name for your venture is a critical step towards building a strong brand identity, especially before proceeding with Sdn Bhd registration in Malaysia.

According to 2024 SSM’s Company and business registration statistics as at 31 December 2024, there are 10,572,804 in total of both companies and businesses were successfully registered. In other words, for those who want to register a new business with SSM, the name you wanted most likely has been in used!

Here are some tips for choosing a remarkable company name:-

1. THE COMPANY NAME MUST BE UNIQUE AND EASY TO REMEMBER

A great company name is one that sticks in the minds of your audience. Opt for a name that is easy to remember, pronounce, and spell. A memorable name is a key ingredient for world-of-mouth marketing and brand recall.

2. CHECK AVAILABILITY

It is not difficult to register a company name in Malaysia, as long as it must be first approved by the Registrar of the Companies. Before engaging with a company secretary to perform name search for you, you may search for your decided company name via MYDATA portal or the SSM e-info portal. If the company has been used by an existing business entity, it will show up on the list.

3. FOLLOW SSM GUILDELINE ON THE COMPANY NAME

To running a business in Malaysia, your chosen business name must be approved by the Companies Commission of Malaysia (CCM).

https://www.ssm.com.my/Pages/Legal_Framework/Document/Guidelines-on-Company-Names.pdf

Generally, the characteristics of Malaysia company name according to the guideline on company names are as follow:-

-    If the name has words that are not in Malay or English, the meaning of the words must be given.
-    The mixture of Bahasa Malaysia and English is allowed if the use is to describe the type of business and must follow proper grammar.
-    Prohibitions by virtue of the Direction of the Minister
-    Undesired name are prohibited
-    Only the names of directors who are specified at the application form for incorporation can be used as the company names.
-    Symbols that are allowed to be used in the name of the company is limited to five symbols:

• & (including dan, and and N)
• . (dot symbol)
• – (hyphen symbol)
• ( ) (bracket symbol)
• ‘ (apostrophe symbol)

-   The use of certain names that included gazetted words are subject   to the prior approval of the relevant authorities, government   agencies or statutory bodies.

4. REFLECT YOUR BRAND

Your company name should reflect the essence of your brand, conveying the industry you operate in and the values you uphold. A well-aligned name sets the foundation for a strong brand identity and helps customers undertint what you’re all about.

5. Consider Future Growth

Think long-term when naming your company. Choose a name that can accommodate future expansions or changes in your product or service offerings. A name that is too narrow may limit your business’s growth potential.

In conclusion, choosing a good company name is a strategic decision that goes beyond mere nomenclature. We hope that our information sharing is useful for you, you can pave the way for a brand name that not only captivates  your audience but also becomes synonymous with the success of your business.

Servecorp is a reputable company secretarial and business advisory firm in Malaysia located in Penang. We are experts that provide one-stop service in making your business establishments hassle-free. We are your trusted business partner !

For more information on company secretaries in Malaysia, please contact Servecorp.